Attractivity is the most important thing, especially the shopping website. Because people do not read web page word by word, they scan the page (Nielsen, 1997). Nielsen found that 79 percent of test users always scanned any new page they came across. I agree what he said, because truely people scan web page which includes picture, colour, heading and the list of categories. Trademe website has a special character, Kiwi bird. It shows that trademe is the website for New Zealand. I think Kiwi bird is an appropriate character for New Zealand's symbol.
How about the colour of website? The background of trademe site is white and other colours which are yellow and blue using for side bar and category list. "Yellow is the brightest colour in the spectrum, also it is the colour of the mind" (Scarlet Pixel, 2006). It makes the website more gorgeous and helps to find main categories easily (Home, Browse, Sell, My trademe and Community). Particularly subtitle, categories and the rest of texts express in blue colour with white background, blue and white match strongly each other. Under those texts, there are three the most popular items what people look for (Motors, Property and Jobs). They have special icons for recognising categories more exactly. The others, there are many different type of icons, 'new item' shows in orange colour, 'reserve met price' shows a red flag, 'no reserve' shows yellow flag, and 'pay now' shows green icon. Those icons are the best things on this website.
The centre of website is structured by lots of categories in front of the web page. If you click one of the category, it links to next page which shows sub-categories. For example, if you choose 'Mobile phones', then the next webpage shows Vodafone and Telecome which are broadband company in New Zealand, and I choose Vodafone, after that lots of mobile brands present on the web page. Also there is the easiest way that you can search straightly. There are useful banners by using interesting image and texts on the right hand side of website.
In conclusion, this website has really interesting shopping website. It presents 'Kiwi bird' of New Zealand's special symbol for using trademe's icon. The background colour is white, but the highlight part applys yellow colour, and the texts in blue colour. Those colours make the website more gorgeous. In trademe website, design and structure are well settled. Whole categories link to sub-categories, and lots of shopping sources. Also the visitors can search items more easily to use helpful banners. Trademe makes that the visitors enjoy the shopping more easier, more cheaper and more enjoyable.
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References
-Nielsen, J. (1997). How users read on the web. Retrieved 1 October, 1997 from http://iwrite.110mb.com/iWriteBrief_3_Webpublishing.htm.
-Scarlet Pixel. (2006). The colour yellow. Retrieved 24 October, 2006 from http://www.scarletpixel.com/zjan06.html
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